Graphic Design

We live in an increasingly digitized age, but that does not mean direct mail is dead. Quite the contrary! In fact, Smallbizgenius reported that as of 2021, 42.2% of direct mail recipients either read or scan the mail they receive. When compared to an average open rate of 18% for email marketing, that’s pretty impressive! Do those numbers surprise you? Many marketers tend to assume that in the digital age, direct mail is archaic and…

Design is all about making intelligent choices. Each color, shape, line, typeface, text, and graphic you use directly influences your message (and your audience). It’s important to recognize that designers and marketers are experienced professionals trained to leverage these elements to effectively communicate and influence your audience while staying consistent with your brand. Here are a few basic psychological principles that guide designers and marketers that you, too, should consider when working with them on your…

Visual marketing is incredibly valuable to any nonprofit marketing campaign. This effective method helps audiences to process and retain information more rapidly and, in turn, influence them accordingly. Harnessing the tips and tactics below will strengthen your brand, make it more credible and relevant; help meet your marketing objectives quicker and more successfully; and create powerful statements that will compel your supporters to act. Here are four simple ways to improve your nonprofit’s marketing using…

Visual marketing is integral to the success of content marketing campaigns. It plays a vital role in influencing your target audience to click, buy, share, engage, and retain. One of the most powerful visual marketing tools is the infographic. A talented marketer knows that infographics break down complex information in an easily digestible way while increasing attention span and memory retention. And now, many marketers are wising up to its value and influence. Between 2010…