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  • Print Is Not Dead You heard us. Despite the world heralding that print is dead, we’ve got news to share: it’s not. Data continuously demonstrates that consumers respond positively to direct mail: Better response rates: In a report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Better brand recognition and recall: 60 percent of those surveyed in the report  said printed direct mail left…