Insights

  • The Realities of Hospital Readmission According to the Centers for Medicare and Medicaid Services (CMS), hospital readmissions for Medicare patients cost US taxpayers more than $26 billion each year—more than $17 billion of which is avoidable. Moreover, the total amount of Medicare penalties assessed on hospitals for readmissions will increase to $528 million in 2017, nearly $110 million more than in 2016, according to the Kaiser Family Foundation, a nonprofit focused on national health issues…

  • Healthcare is scary stuff for most people. Many of us fear the unknown, and healthcare can appear complicated and isolating. It’s your job as a healthcare marketer to lift that stigma. It’s your responsibility to reassure patients that they are in good hands. You can help them by communicating in a transparent and easily digestible way, by connecting with them authentically, and by showing them that you offer exceptional support and care through your trained…