Archive for January 2020

  • While sending an email is as easy as “click and send,” physically holding something in your hand envokes a very different emotion. According to The Data & Marketing Association, in 2016, the direct mail customer response rate increased by 43%, and it has continued to grow through 2018. Additionally, the prospect response rate increased by 190% compared to prior years. In a world of digital everything, these stats might be a bit surprising. However, direct…