Archive for December 2022

Did you know the average American sees anywhere from 4,000 to 10,000 ads every day but “notices” fewer than 100 of them? This means that when you’re trying to promote your business and get your target customers to sit up and pay attention, there’s a lot of noise to break through.  What Is Brand Awareness, and Why Does It Matter? When it comes to reaching your customers, brand awareness is everything. It’s understanding how familiar your prospective…