Industry Information

  • Years ago, all a company needed to do was mount a billboard or run a commercial on TV, and leads would soon start rolling in. But times have changed. These days, you need to put in more effort to lure customers your way. Modern technologies and social media platforms represent challenges as well as opportunities. Typical customers are active on numerous platforms including Facebook, Instagram, Snapchat, Tiktok, and so on. As a result, marketers may…