Industry Information

  • Did you know the average American sees anywhere from 4,000 to 10,000 ads every day but “notices” fewer than 100 of them? This means that when you’re trying to promote your business and get your target customers to sit up and pay attention, there’s a lot of noise to break through.  What Is Brand Awareness, and Why Does It Matter? When it comes to reaching your customers, brand awareness is everything. It’s understanding how familiar your prospective…

  • Digital kiosk in a supermarket through mobile phone

    Your prospective customers are bombarded with thousands of pieces of information every day. In fact, according to Forbes, the typical American sees 4,000 to 10,000 advertisements per day. If you want to capture and hold the right people’s attention at the right time, you need innovative and engaging marketing solutions.  Enter digital signage.  What Is Digital Signage? Digital signage is a term for various kinds of digital installations that show visual, video, or multimedia content…

  • Large offset printing press or magazine running a long roll off paper in production line of industrial printer machine.

    No matter where you are in your business journey, the right partners can make or break your success. When you outsource any business function, you need to know that you are working with the best provider to help you achieve your goals.  Despite the advancement of digital technologies, many companies still rely on printed materials for their marketing and internal processes. The right print services provider can help you get your message across to the…

  • Close-up Of Young Businesswoman Hand Operating Printer In Office

    No matter the nature of your business, it is likely that billing your clients and getting paid on time is an ongoing concern. Perhaps you spend significant amounts of time creating, sending, and following up on invoices, bills, and statements.  If so, it’s time to do things differently. If you have never considered outsourcing these tasks, you might be surprised at how much time and money this can save you and how much more efficient…

  • Roll offset printing machine

    As companies struggle with the effects of inflation, managers must look for ways to reduce overhead and the increasing financial burden that is deteriorating their bottom line. Through no fault of their own, the cost-savings opportunities that are right in front of them are sometimes overlooked.  The purpose of today’s blog post is to reacquaint you with a term that many of you might not have thought about since your school textbook days: “just in…

  • Worker in special protective reflective clothing with a lawn mower in his hands, mows grass with dandelions next to the road and railway tracks. Trimmer in the hands of a man. Cars in the background.

    During the pandemic, much of the world was introduced to the acronym PPE for the first time. But personal protective equipment does not solely refer to face masks and sterile gloves. It refers to anything that workers wear to keep themselves safe from accident, illness, and injury in the course of their work. Many of you already know that apparel is often governed by industry regulating bodies or even by the law. If employees are…