Industry Information

  • Someone entering credit card information on a computer

    We live in a technology-driven world. With more people than ever before having instant access to endless information at their fingertips thanks to the ubiquity of smartphones and tablets, customers expect that businesses will offer them convenient, accessible, and tech-forward solutions to every aspect of their daily lives.  One such technology is Electronic Bill Presentation and Payment, or EBPP. This is a system that allows businesses to collect payments through electronic means. If you have…

  • Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders, and are often used in…

  • Doctor with child and family

    The COVID-19 pandemic has highlighted the importance of clear communications in the healthcare space. With rapidly changing information and guidance as the body of research about the virus has grown, many people have found it challenging to keep up. Medical professionals have had to find new ways to communicate with their patients, colleagues, and the public.  As we start to emerge from the pandemic and back towards normal life, effective communication must remain a priority…

  • Years ago, all a company needed to do was mount a billboard or run a commercial on TV, and leads would soon start rolling in. But times have changed. These days, you need to put in more effort to lure customers your way. Modern technologies and social media platforms represent challenges as well as opportunities. Typical customers are active on numerous platforms including Facebook, Instagram, Snapchat, Tiktok, and so on. As a result, marketers may…