Industry Information

  • Doctor with child and family

    The COVID-19 pandemic has highlighted the importance of clear communications in the healthcare space. With rapidly changing information and guidance as the body of research about the virus has grown, many people have found it challenging to keep up. Medical professionals have had to find new ways to communicate with their patients, colleagues, and the public.  As we start to emerge from the pandemic and back towards normal life, effective communication must remain a priority…

  • Years ago, all a company needed to do was mount a billboard or run a commercial on TV, and leads would soon start rolling in. But times have changed. These days, you need to put in more effort to lure customers your way. Modern technologies and social media platforms represent challenges as well as opportunities. Typical customers are active on numerous platforms including Facebook, Instagram, Snapchat, Tiktok, and so on. As a result, marketers may…