Acquire. Nuture. Retain.

Its what we do.

Have you struggled increasing donations? Or maybe your challenge is reaching the right target audience for new hospital services or promoting a new doctor. The more you know about your donors or patients, the better your value proposition sounds. We’ve spent the last 30 years figuring out how your prospects tick- with the right offer to the right person, delivered at the right time on the right channels. Furthermore, it’s about reaching your customers where they do business – with offerings for targeted email, social, display and SMS communications.

Marketing Across Channels

Where data, marketing accountability, and technology intersect

With data from different channels working in different platforms, it’s often difficult to demonstrate true marketing attribution. Hygrade’s strategy only targets the customers most likely to respond, by cross referencing and appending social, IP and email data to your analytics-driven marketing list.

Increasing Hospital Donations

Situation:

• Achieve acceptable ROI
• Establish benchmark for future marketing initiatives
• Capture insights on lapsed member activity/commitment

Solution:

• Profiled prospects by donation history, geography & demographics
• Developed data model and prospect universe
• Redesigned DM packages
• Developed test and learn strategy: messaging, cadence and channel

Results:

• Average gift size rose 18.1%
• Total annual giving increased 23.5%

Promoting New Doctors and Services

Situation:

• Achieve acceptable ROI
• Establish benchmark for future marketing initiatives
• Capture insights on lapsed member activity/commitment

Solution:

• Profiled patient database to establish unique lifestyle elements
• Compare to our database of 260M US households
• Develop data model and prospect universe
• Redesigned DM campaign
• Developed test and learn strategy: messaging, cadence and channel

Results:

• 40% increased market share over 5 years
• 400% average ROI, with 1.25% response rate
• Average cost per acquisition of $96

Since inception in 1920, we have built a dynamic, collaborative network of specialists, customers, and trade partners with an uncompromising commitment to excellence. We are proud to be an integral part of each client’s team, and are known for developing innovative strategies aimed at achieving effective synergy between organization, patient base, and return on investment.

By providing a single source focused on your marketing solutions, Hygrade Business Group adds a streamlined, cost-effective extension to your marketing department. We consider ourselves part of your team, and will dedicate our creative, data-driven resources to making sure your campaign is clear, targeted, and impactful. From creative to media placement to analytics, we are your marketing partners from start to finish.

• Wellness Communication Programs
  
  • Disease Management
  • Tobacco Cessation
  • Medical Risk & Medical Advisor
  • Wellness Workshops
  • Health Management & Coaching
  • Nutrition & Exercise
• Database Management
• Data Modeling and Strategy
• Patient Engagement Programs 

• Cross Media Marketing
• Promotional Marketing Services
• Direct Marketing
• Omni-channel Solutions
• Creative and Copywriting Services
• Social Media & Blog Content Creation 

• Graphic Design 

• Branding/Logo Design
• Advertising Management 

• Print and Production Management 

• Promotional Products