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  • In the medical world, as we shift towards an outcomes/value-based environment, the HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) survey is becoming more and more important. With this shift comes an increased focus on patient feedback. In very general terms, the HCAHPS survey is a way for hospital patients to communicate with their healthcare providers about their experience during their hospital stay. This survey, which is required by the CMS (the Centers for…

  • Print Is Not Dead You heard us. Despite the world heralding that print is dead, we’ve got news to share: it’s not. Data continuously demonstrates that consumers respond positively to direct mail: Better response rates: In a report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Better brand recognition and recall: 60 percent of those surveyed in the report  said printed direct mail left…