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  • Navigating your business and its needs during “normal” times isn’t always easy—that’s a fact. Throw in a worldwide pandemic, with its ever-evolving nature, and the waters can become even harder to navigate. As states and businesses begin to and continually reopen, often in different stages, now is the time to think about how to protect your employees and customers without sacrificing that critical branded experience that is the bread and butter of your business success.…

  • In the medical world, as we shift towards an outcomes/value-based environment, the HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) survey is becoming more and more important. With this shift comes an increased focus on patient feedback. In very general terms, the HCAHPS survey is a way for hospital patients to communicate with their healthcare providers about their experience during their hospital stay. This survey, which is required by the CMS (the Centers for…

  • Print Is Not Dead You heard us. Despite the world heralding that print is dead, we’ve got news to share: it’s not. Data continuously demonstrates that consumers respond positively to direct mail: Better response rates: In a report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Better brand recognition and recall: 60 percent of those surveyed in the report  said printed direct mail left…