Blog

  • Someone entering credit card information on a computer

    We live in a technology-driven world. With more people than ever before having instant access to endless information at their fingertips thanks to the ubiquity of smartphones and tablets, customers expect that businesses will offer them convenient, accessible, and tech-forward solutions to every aspect of their daily lives.  One such technology is Electronic Bill Presentation and Payment, or EBPP. This is a system that allows businesses to collect payments through electronic means. If you have…

  • Process of creating a print

    We might live in an increasingly digitized world, but that doesn’t mean that print is no longer necessary. On the contrary; many businesses still have a need for printed materials. These materials could be as simple as business cards, or more complex projects such as catalogs or brochures.   Poor print management can cost you time, lose money for your business, and create larger headaches later on. For example, if you run out of accounts payable…

  • Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders, and are often used in…

  • Doctor with child and family

    The COVID-19 pandemic has highlighted the importance of clear communications in the healthcare space. With rapidly changing information and guidance as the body of research about the virus has grown, many people have found it challenging to keep up. Medical professionals have had to find new ways to communicate with their patients, colleagues, and the public.  As we start to emerge from the pandemic and back towards normal life, effective communication must remain a priority…

  • A vector of an open mailbox with a letter

    We live in an increasingly digitized age, but that does not mean direct mail is dead. Quite the contrary! In fact, Smallbizgenius reported that as of 2021, 42.2% of direct mail recipients either read or scan the mail they receive. When compared to an average open rate of 18% for email marketing, that’s pretty impressive! Do those numbers surprise you? Many marketers tend to assume that in the digital age, direct mail is archaic and…

  • Years ago, all a company needed to do was mount a billboard or run a commercial on TV, and leads would soon start rolling in. But times have changed. These days, you need to put in more effort to lure customers your way. Modern technologies and social media platforms represent challenges as well as opportunities. Typical customers are active on numerous platforms including Facebook, Instagram, Snapchat, Tiktok, and so on. As a result, marketers may…