Blog

  • Promotional products are one of the best and most enduring ways to increase brand awareness, drive new business to your company, and keep existing customers engaged. But which products should you choose? With so many options available, it can be difficult to know where to start.  At Hygrade, part of our mission is to take the guesswork out of promotional products. Read on to learn about some great options that will wow your clients and…

  • Inevitably, the COVID-19 pandemic has had a major impact on tradeshows since early 2020. According to the UFI, the global association of the exhibition industry, this sector was reduced by 68% in 2020. This resulted in an estimated $330 billion in lost trade among exhibitors.  Fortunately, in 2022, the world has learned to adapt to the new reality, and tradeshows have made a comeback. With these shows now as common as they were pre-pandemic, if not…

  • A stethoscope sitting on charts of marketing data

    Healthcare is a varied, complex, and continually changing field. It is also highly competitive. Therefore, healthcare organizations need to stay on top of industry shifts and trends if they want to stay ahead of the curve in their marketing.  Today, we will take an in-depth look at the status of healthcare marketing in 2022 and some of the key issues you will need to be aware of.  What’s the Difference Between Healthcare Marketing and Marketing…

  • Digital kiosk in a supermarket through mobile phone

    Your prospective customers are bombarded with thousands of pieces of information every day. In fact, according to Forbes, the typical American sees 4,000 to 10,000 advertisements per day. If you want to capture and hold the right people’s attention at the right time, you need innovative and engaging marketing solutions.  Enter digital signage.  What Is Digital Signage? Digital signage is a term for various kinds of digital installations that show visual, video, or multimedia content…

  • Manipulating envelopes for mailing

    In the digital-first era, the power of direct mail marketing is often forgotten. Some businesses eschew it entirely, believing that print marketing is dead in 2022. However, this could not be further from the truth. Done correctly, direct mail campaigns can still be immensely powerful in reaching your audience, engaging new customers, and retaining existing ones.  According to one 2018 study, direct mail has a longer shelf-life than digital marketing and often generates a much…

  • Large offset printing press or magazine running a long roll off paper in production line of industrial printer machine.

    No matter where you are in your business journey, the right partners can make or break your success. When you outsource any business function, you need to know that you are working with the best provider to help you achieve your goals.  Despite the advancement of digital technologies, many companies still rely on printed materials for their marketing and internal processes. The right print services provider can help you get your message across to the…