Healthcare Marketing

Acquire. Nurture. Retain. It’s What We Do.

Are you facing difficulties in boosting donations within healthcare? Perhaps your hurdle lies in effectively connecting with the precise audience for introducing new healthcare services or endorsing a new doctor. Enhanced knowledge about your donors or patients significantly enhances the resonance of your healthcare marketing value proposition.

Over the past three decades, we have dedicated ourselves to unraveling the intricacies of your potential clients within healthcare—presenting the ideal proposition to the appropriate individual, precisely when and where it matters most. Moreover, it’s about engaging your healthcare clientele where they conduct business via tailored email, social media, display, and SMS communications.

Where Data, Marketing Accountability, and Technology Intersect.

With data from different channels working on various platforms, it’s often challenging to demonstrate true marketing attribution. Hygrade’s strategy only targets the prospects most likely to respond by cross-referencing and appending social, IP, and email data to your analytics-driven marketing list.

In healthcare marketing, our approach is comprehensive and strategic, ensuring optimal results at every step. We begin with in-depth market analysis, meticulously examining trends, demographics, and potential avenues for engagement. We pinpoint the most promising prospects through advanced modeling techniques – those most likely to engage and contribute.

Our outreach strategies are finely calibrated and strategically timed, leveraging both traditional mail and cutting-edge digital marketing techniques to maximize impact. We understand the importance of tailoring messages to resonate uniquely within your hospital’s footprint, aligning perfectly with your institution’s values and objectives.

What sets us apart is our commitment to coordinated communication across multiple channels. Whether it’s through email, social media, display ads, or SMS, our messaging is synchronized for maximum effect. And it doesn’t end there—we continually analyze responses and refine our approach, ensuring ongoing success and adaptability in the ever-evolving landscape of healthcare marketing.

Achieving Record Donation Growth and Unveiling Insights

In the pursuit of growing hospital donations, our approach is both strategic and results-driven, aimed at achieving acceptable ROI, setting a benchmark for future marketing endeavors, and capturing valuable insights on lapsed member activity and commitment.

We meticulously profile prospects based on donation history, geography, and demographics to tackle this challenge effectively. Utilizing a sophisticated data model and prospect universe, we tailor our strategies to target those most likely to contribute precisely.

Furthermore, we’ve revamped our direct mail packages, ensuring they resonate powerfully with our audience. Adopting a test-and-learn strategy, we continually refine our messaging, cadence, and channel selection to optimize outcomes.

The Results

The results speak volumes: the average gift size has surged by an impressive 18.1%, while total annual giving has skyrocketed by 23.5%. These tangible improvements demonstrate our approach’s efficacy and lay a solid foundation for sustained success in healthcare donation initiatives.

Driving Healthcare Growth: Promoting New Doctors and Services with Precision

In promoting new doctors and services, our focus is on achieving acceptable ROI, setting benchmarks for future marketing endeavors, and capturing valuable insights on patient activity and commitment.

We dive deep into our database to tackle this challenge effectively, meticulously profiling individuals to uncover unique lifestyle elements. This information is then compared to our 260 million US households database, allowing us to identify the most promising prospects.

Utilizing a sophisticated data model and prospect universe, we craft targeted campaigns to resonate with our audience. Our direct marketing efforts have been completely overhauled, focusing on precision and impact.

The Results

Through a rigorous test-and-learn strategy, we continuously refine our messaging, cadence, and channel selection to optimize outcomes. The results of our efforts speak for themselves: over the past five years, we’ve seen a remarkable 40% increase in market share. Our campaigns deliver an average ROI of 400%, with an impressive 1.25% response rate. And most impressively, the average cost per acquisition stands at just $96, demonstrating the efficiency and effectiveness of our approach.

Your Trusted Marketing Partner Since 1920

Since its inception in 1920, we have built a dynamic, collaborative network of specialists, customers, and trade partners with an uncompromising commitment to excellence in healthcare marketing. We are proud to be integral to each client’s healthcare team. We are known for developing innovative strategies to achieve effective synergy between the organization, patient base, and return on investment.

By providing a single source focused on your healthcare marketing solutions, Hygrade Business Group adds a streamlined, cost-effective extension to your healthcare marketing department. We consider ourselves part of your healthcare team and will dedicate our creative, data-driven resources to ensuring your healthcare marketing campaign is clear, targeted, and impactful. From creative to analytics, we are your healthcare marketing partners from start to finish.

Our healthcare marketing services include:

• Wellness Communication Programs
  • Programs include: Disease Management, Tobacco Cessation, Medical Risk & Medical Advisor, Wellness Workshops, Health Management & Coaching, Nutrition & Exercise
• Database Management, Data Modeling, and Strategy
• Patient Engagement Programs •
• Cross Media Marketing and Promotional Marketing Services
• Direct Marketing
• Omni-channel Solutions
• Creative and Copywriting Services
• Social Media & Blog Content Creation •
• Graphic Design and Branding/Logo Design Services •
• Advertising Management •
• Print and Production Management •
• Promotional Products