Archive for November 2016
-
The Psychology of Design: How to Design Collateral Effectively
Nov 3 2016
Digital Marketing, Graphic Design, Marketing, Visual Marketing
Design is all about making intelligent choices. Each color, shape, line, typeface, text, and graphic you use directly influences your message (and your audience). It’s important to recognize that designers and marketers are experienced professionals trained to leverage these elements to effectively communicate and influence your audience while staying consistent with your brand. Here are a few basic psychological principles that guide designers and marketers that you, too, should consider when working with them on your…