Visual Marketing

  • Signage is an important part of your business. Your business’ signage could be anything from wall signs, window signage, sidewalk signs, floor signs, and more. While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important, communication cues, increases brand awareness, and in the end, it can help you convert a sale.

  • When it comes to marketing and growing your business, word of mouth can only go so far. In a digital world, tangible items like printed materials can help extend word of mouth and set you apart from your competitors. Additionally, as businesses grow and shift, so do their print and promotional needs. In turn, you may find yourself working with multiple vendors to account for said shifts. The sheer number of printed materials still required…

  • Navigating your business and its needs during “normal” times isn’t always easy—that’s a fact. Throw in a worldwide pandemic, with its ever-evolving nature, and the waters can become even harder to navigate. As states and businesses begin to and continually reopen, often in different stages, now is the time to think about how to protect your employees and customers without sacrificing that critical branded experience that is the bread and butter of your business success.…

  • Market Smarter Ever have promotional mail delivered to you that just didn’t make sense? Like a discounted family gym membership when you’re single. Or maybe an email sent to you that was more geared toward someone your parents’ age?  What about surfing the web and you start to see banner ads that would definitely interest you—if only you lived in another state? Well, folks, these are examples of marketing research and data analytics that went…

  • Design is all about making intelligent choices. Each color, shape, line, typeface, text, and graphic you use directly influences your message (and your audience). It’s important to recognize that designers and marketers are experienced professionals trained to leverage these elements to effectively communicate and influence your audience while staying consistent with your brand. Here are a few basic psychological principles that guide designers and marketers that you, too, should consider when working with them on your…

  • Visual marketing is incredibly valuable to any nonprofit marketing campaign. This effective method helps audiences to process and retain information more rapidly and, in turn, influence them accordingly. Harnessing the tips and tactics below will strengthen your brand, make it more credible and relevant; help meet your marketing objectives quicker and more successfully; and create powerful statements that will compel your supporters to act. Here are four simple ways to improve your nonprofit’s marketing using…