Visual Marketing

  • Promotional products are one of the best and most enduring ways to increase brand awareness, drive new business to your company, and keep existing customers engaged. But which products should you choose? With so many options available, it can be difficult to know where to start.  At Hygrade, part of our mission is to take the guesswork out of promotional products. Read on to learn about some great options that will wow your clients and…

  • A vector of an open mailbox with a letter

    We live in an increasingly digitized age, but that does not mean direct mail is dead. Quite the contrary! In fact, Smallbizgenius reported that as of 2021, 42.2% of direct mail recipients either read or scan the mail they receive. When compared to an average open rate of 18% for email marketing, that’s pretty impressive! Do those numbers surprise you? Many marketers tend to assume that in the digital age, direct mail is archaic and…

  • Signage is an important part of your business. Your business’ signage could be anything from wall signs, window signage, sidewalk signs, floor signs, and more. While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important, communication cues, increases brand awareness, and in the end, it can help you convert a sale.

  • When it comes to marketing and growing your business, word of mouth can only go so far. In a digital world, tangible items like printed materials can help extend word of mouth and set you apart from your competitors. Additionally, as businesses grow and shift, so do their print and promotional needs. In turn, you may find yourself working with multiple vendors to account for said shifts. The sheer number of printed materials still required…

  • Navigating your business and its needs during “normal” times isn’t always easy—that’s a fact. Throw in a worldwide pandemic, with its ever-evolving nature, and the waters can become even harder to navigate. As states and businesses begin to and continually reopen, often in different stages, now is the time to think about how to protect your employees and customers without sacrificing that critical branded experience that is the bread and butter of your business success.…

  • Market Smarter Ever have promotional mail delivered to you that just didn’t make sense? Like a discounted family gym membership when you’re single. Or maybe an email sent to you that was more geared toward someone your parents’ age?  What about surfing the web and you start to see banner ads that would definitely interest you—if only you lived in another state? Well, folks, these are examples of marketing research and data analytics that went…