Marketing

  • Promotional products are one of the best and most enduring ways to increase brand awareness, drive new business to your company, and keep existing customers engaged. But which products should you choose? With so many options available, it can be difficult to know where to start.  At Hygrade, part of our mission is to take the guesswork out of promotional products. Read on to learn about some great options that will wow your clients and…

  • Inevitably, the COVID-19 pandemic has had a major impact on tradeshows since early 2020. According to the UFI, the global association of the exhibition industry, this sector was reduced by 68% in 2020. This resulted in an estimated $330 billion in lost trade among exhibitors.  Fortunately, in 2022, the world has learned to adapt to the new reality, and tradeshows have made a comeback. With these shows now as common as they were pre-pandemic, if not…

  • A stethoscope sitting on charts of marketing data

    Healthcare is a varied, complex, and continually changing field. It is also highly competitive. Therefore, healthcare organizations need to stay on top of industry shifts and trends if they want to stay ahead of the curve in their marketing.  Today, we will take an in-depth look at the status of healthcare marketing in 2022 and some of the key issues you will need to be aware of.  What’s the Difference Between Healthcare Marketing and Marketing…

  • Digital kiosk in a supermarket through mobile phone

    Your prospective customers are bombarded with thousands of pieces of information every day. In fact, according to Forbes, the typical American sees 4,000 to 10,000 advertisements per day. If you want to capture and hold the right people’s attention at the right time, you need innovative and engaging marketing solutions.  Enter digital signage.  What Is Digital Signage? Digital signage is a term for various kinds of digital installations that show visual, video, or multimedia content…

  • Process of creating a print

    We might live in an increasingly digitized world, but that doesn’t mean that print is no longer necessary. On the contrary; many businesses still have a need for printed materials. These materials could be as simple as business cards, or more complex projects such as catalogs or brochures.   Poor print management can cost you time, lose money for your business, and create larger headaches later on. For example, if you run out of accounts payable…

  • A vector of an open mailbox with a letter

    We live in an increasingly digitized age, but that does not mean direct mail is dead. Quite the contrary! In fact, Smallbizgenius reported that as of 2021, 42.2% of direct mail recipients either read or scan the mail they receive. When compared to an average open rate of 18% for email marketing, that’s pretty impressive! Do those numbers surprise you? Many marketers tend to assume that in the digital age, direct mail is archaic and…