Marketing

  • A vector of an open mailbox with a letter

    We live in an increasingly digitized age, but that does not mean direct mail is dead. Quite the contrary! In fact, Smallbizgenius reported that as of 2021, 42.2% of direct mail recipients either read or scan the mail they receive. When compared to an average open rate of 18% for email marketing, that’s pretty impressive! Do those numbers surprise you? Many marketers tend to assume that in the digital age, direct mail is archaic and…

  • Signage is an important part of your business. Your business’ signage could be anything from wall signs, window signage, sidewalk signs, floor signs, and more. While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important, communication cues, increases brand awareness, and in the end, it can help you convert a sale.

  • Navigating your business and its needs during “normal” times isn’t always easy—that’s a fact. Throw in a worldwide pandemic, with its ever-evolving nature, and the waters can become even harder to navigate. As states and businesses begin to and continually reopen, often in different stages, now is the time to think about how to protect your employees and customers without sacrificing that critical branded experience that is the bread and butter of your business success.…

  • Typically, printing and mailing customer invoices, statements, and notices is a process that is done in-house or outsourced. Outsourcing your customer invoices, statements, and notices will offer your business more flexibility in the design and look of your documents. Plus, the design work of your documents will have an impact on your business (and your bottom line). Your documents might seem like a simple part of your business, but in simplicity lies opportunity, and it…

  • In the medical world, as we shift towards an outcomes/value-based environment, the HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) survey is becoming more and more important. With this shift comes an increased focus on patient feedback. In very general terms, the HCAHPS survey is a way for hospital patients to communicate with their healthcare providers about their experience during their hospital stay. This survey, which is required by the CMS (the Centers for…

  • Market Smarter Ever have promotional mail delivered to you that just didn’t make sense? Like a discounted family gym membership when you’re single. Or maybe an email sent to you that was more geared toward someone your parents’ age?  What about surfing the web and you start to see banner ads that would definitely interest you—if only you lived in another state? Well, folks, these are examples of marketing research and data analytics that went…