Archive for July 2022

In the digital-first era, the power of direct mail marketing is often forgotten. Some businesses eschew it entirely, believing that print marketing is dead in 2022. However, this could not be further from the truth. Done correctly, direct mail campaigns can still be immensely powerful in reaching your audience, engaging new customers, and retaining existing ones.  According to one 2018 study, direct mail has a longer shelf-life than digital marketing and often generates a much…