Visual Marketing
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How Branded Labels Enhance Your Brand Awareness
Dec 29 2022
Did you know the average American sees anywhere from 4,000 to 10,000 ads every day but “notices” fewer than 100 of them? This means that when you’re trying to promote your business and get your target customers to sit up and pay attention, there’s a lot of noise to break through. What Is Brand Awareness, and Why Does It Matter? When it comes to reaching your customers, brand awareness is everything. It’s understanding how familiar your prospective…
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Promotional products are one of the best and most enduring ways to increase brand awareness, drive new business to your company, and keep existing customers engaged. But which products should you choose? With so many options available, it can be difficult to know where to start. At Hygrade, part of our mission is to take the guesswork out of promotional products. Read on to learn about some great options that will wow your clients and…
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6 Genius Direct Mail Solutions You Need to Know
Mar 15 2021
We live in an increasingly digitized age, but that does not mean direct mail is dead. Quite the contrary! In fact, Smallbizgenius reported that as of 2021, 42.2% of direct mail recipients either read or scan the mail they receive. When compared to an average open rate of 18% for email marketing, that’s pretty impressive! Do those numbers surprise you? Many marketers tend to assume that in the digital age, direct mail is archaic and…
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Signage is an important part of your business. Your business’ signage could be anything from wall signs, window signage, sidewalk signs, floor signs, and more. While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important, communication cues, increases brand awareness, and in the end, it can help you convert a sale.
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When it comes to marketing and growing your business, word of mouth can only go so far. In a digital world, tangible items like printed materials can help extend word of mouth and set you apart from your competitors. Additionally, as businesses grow and shift, so do their print and promotional needs. In turn, you may find yourself working with multiple vendors to account for said shifts. The sheer number of printed materials still required…
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Navigating your business and its needs during “normal” times isn’t always easy—that’s a fact. Throw in a worldwide pandemic, with its ever-evolving nature, and the waters can become even harder to navigate. As states and businesses begin to and continually reopen, often in different stages, now is the time to think about how to protect your employees and customers without sacrificing that critical branded experience that is the bread and butter of your business success.…