Digital Marketing
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Your prospective customers are bombarded with thousands of pieces of information every day. In fact, according to Forbes, the typical American sees 4,000 to 10,000 advertisements per day. If you want to capture and hold the right people’s attention at the right time, you need innovative and engaging marketing solutions. Enter digital signage. What Is Digital Signage? Digital signage is a term for various kinds of digital installations that show visual, video, or multimedia content…
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In the digital-first era, the power of direct mail marketing is often forgotten. Some businesses eschew it entirely, believing that print marketing is dead in 2022. However, this could not be further from the truth. Done correctly, direct mail campaigns can still be immensely powerful in reaching your audience, engaging new customers, and retaining existing ones. According to one 2018 study, direct mail has a longer shelf-life than digital marketing and often generates a much…
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We might live in an increasingly digitized world, but that doesn’t mean that print is no longer necessary. On the contrary; many businesses still have a need for printed materials. These materials could be as simple as business cards, or more complex projects such as catalogs or brochures. Poor print management can cost you time, lose money for your business, and create larger headaches later on. For example, if you run out of accounts payable…
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Navigating your business and its needs during “normal” times isn’t always easy—that’s a fact. Throw in a worldwide pandemic, with its ever-evolving nature, and the waters can become even harder to navigate. As states and businesses begin to and continually reopen, often in different stages, now is the time to think about how to protect your employees and customers without sacrificing that critical branded experience that is the bread and butter of your business success.…
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While sending an email is as easy as “click and send,” physically holding something in your hand envokes a very different emotion. According to The Data & Marketing Association, in 2016, the direct mail customer response rate increased by 43%, and it has continued to grow through 2018. Additionally, the prospect response rate increased by 190% compared to prior years. In a world of digital everything, these stats might be a bit surprising. However, direct…
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Print Is Not Dead You heard us. Despite the world heralding that print is dead, we’ve got news to share: it’s not. Data continuously demonstrates that consumers respond positively to direct mail: Better response rates: In a report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Better brand recognition and recall: 60 percent of those surveyed in the report said printed direct mail left…